Skybags — “Zynx” Work Bag Ad
A clean product-led video introducing the Skybags Zynx work backpack — highlighting dependable build, built-to-last straps, and a “work smart, travel ready” everyday carry vibe.
Kamilkhan Pathan
Marketing & Content Coordinator
Results-driven Marketing & Content Coordinator specializing in social media strategy, digital campaigns, SEO-driven content, and performance analytics. I transform insights into engaging content that drives measurable growth.
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My Projects and Campaigns
My projects and campaigns span product advertising, awareness initiatives, and hyperlocal social media marketing. From product-led video ads and SEO-driven educational content to community-focused Instagram campaigns, I focus on combining strategy with creative execution. Each project is built around clear objectives, targeted messaging, and measurable outcomes, whether that means increasing brand visibility, driving engagement, or generating local footfall. My approach balances storytelling, data insights, and platform-specific content to deliver practical and impactful results.
Workright Training — Awareness Campaign (Capstone)
Awareness campaign to help newcomers to Canada discover job-readiness, soft skills, and career pathways via social content and an SEO-driven article.
Org: Workright Training
Audience: Newcomers in Canada
Period: Oct 7, 2024 → Dec 12, 2024
Role: Social content, copywriting, SEO article, publishing, basic analytics
Objective
Raise awareness among newcomers about job-readiness, soft skills, and career pathways using social + SEO content.
Strategy
- Educational pillars: job skills, soft skills, resume/interview tips, Canadian workplace culture.
- SEO-driven blog article to capture search intent and route readers to program pages.
- Carousels + short videos to simplify complex topics.
Execution
- 2–3 social posts per week (carousels + short clips) with practical frameworks and examples.
- One long-form SEO article supporting “Surviving and Thriving in Canada”.
- Consistent CTAs directing to program resources and information.
Creative Samples
Article + selected campaign assets (carousel & short clip).
Project
Zeus Gaming — Local Reach Campaign
Hyperlocal Instagram campaign designed to increase local awareness and in-store footfall for Zeus Gaming.
Strategy
- Hyperlocal Instagram Reels & Stories targeting gamers within a 15–20 km radius.
- Collaborations with micro-creators for store visits and gameplay highlights.
- In-store promo code to attribute social-driven traffic.
Execution
- 5 posts per week highlighting new drops, tournaments, and accessories.
- Daily Stories with polls, Q&A, and countdowns.
- Geo-tagged posts and localized hashtags.
Learnings
- What resonated most with local audience.
- Optimal posting times.
- Creator formats that converted best.
Next Steps
- Expand radius testing to adjacent suburbs.
- Test UGC ads with best Reel hooks.
Creative Samples
View the Zeus Gaming Instagram profile for posts and reels from this campaign.
Doggers Park Reels — edited for short-form engagement.
Reel 01
Reel 02
Reel 03
